The Benefits of Selling to a First-Time Buyer – and How to Attract Them
They might not have the instant allure of a cash buyer, but first-time buyers (FTBs) have an awful lot going for them.
In fact, they could be the ideal candidate to buy your home. Here’s why.
No chain – FTBs are likely to be renting or living with family, so they won’t have to find a buyer for an existing property.
Motivated – FTBs will be itching to get their own place.
Responsive – As they have no property sale admin to divert their attention, expect FTBs to respond quickly to requests for information.
Attracting FTBs
Media savvy – Go with an agent with a sophisticated social media strategy who offers property sneak peeks on social media and video tours.
Presentation – Most FTBs will be heavily influenced by platforms like Instagram, so ensure your property photos are light, bright and appealing.
Pricing – Be realistic. Most FTBs don’t have wiggle room in this area (interest rate hikes have impacted mortgage affordability).
Contact us today for a free property marketing valuation.